This week, Ron DeSantis found that Trumpism doesn’t work without Trump and withdrew from his Presidential campaign after just seven months and one primary, in which he finished a distant second to a rapist still facing over 90 criminal charges*.

The Florida Governor, who made his name attacking trans people, including children, closed out his campaign with a quote he said was from Winston Churchill.

“Success is not final, failure is not fatal: it is the courage to continue that counts,” said DeSantis as he announced he would not be continuing with his bid to become the next President of the USA.

But these are not words Churchill ever uttered. They are, in fact, words from a 1938 Budweiser campaign.

What makes this even more delicious is the amount of time DeSantis spent threatening Budweiser for daring to send a personalised can of their awful beer to a trans person.

Found by a judge to have repeatedly spread false information (otherwise known as ‘lies’) about trans healthcare, it is a relief to many that DeSantis has been rejected by the very people he tried so desperately to court.

That being said, DeSantis will now return to Florida where I am sure any remaining trans people there are extremely wary of a backlash. This is, after all, a very thin-skinned man with a massively damaged ego.

The man who would like everyone to think he is ‘tough’ can only pick fights with the vulnerable and it will be to them he turns once again in order to hear his crowds cheer.

After quitting, DeSantis immediately endorsed Donald Trump, someone he was too weak and scared to stand up to during his entire campaign.


*Donald Trump has been charged with 91 criminal offenses in four criminal cases. The charges are related to Trump’s attempts to overturn the results of the 2020 election, election interference in Georgia, falsifying business records in New York, and mishandling classified records after leaving the presidency. 

To support Trans Writes, you can donate here where all our money goes to paying trans creators. To support Lee Hurley directly, you can donate here.