Bud Light gives in to anti-trans terrorism
Bud Light faced bomb threats after sending a personalised can of beer to trans influencer Dylan Mulvaney, eventually caving to right-wing pressure.
Halifax Pronoun Badges & The media’s disastrous attempt to manufacture outrage
So what happened is that a few people on the internet saw Halifax make an inclusive gesture - during pride month, when brands tend to do that sort of stuff - and got upset about it online. The media then got involved to amp up the story and try to make it into a moment by writing about and sharing it widely via their platforms. Which they did entirely for the clicks because they don't really care one way or another what happens with regards to trans inclusion - they literally just want you to visit their site and share it with your friends for the ad revenue.